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Ethical Reputation Index
Ethical Reputation Index: 2007
The latest ERI reports consumer perceptions of how companies treat the environment, employees, suppliers, customers and consumer data.
The ERI shows the ethical issues that concern consumers most, the communications channels they trust, and how this affects purchasing decisions.
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Harvard Business Review
ERI chosen for Harvard Business Review's Breakthrough Ideas list for 2007
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What consumers are saying:

I would like to see less use of packaging materials. Should manufacturers and importers be responsible for the cost of recycling?
Male, Professional, 45-54, South East
increase shareholders information about where their money is
Male, Professional, Aged 55+