Get expert advice on how to improve your ethical reputation using qualitative research insights.
Sign up for our free newsletter:
Get expert advice on how to improve your ethical reputation using qualitative research insights.
9th Jan 2008
UK's largest advertisers call for greener agencies
In May 2007, the COI called for agencies to improve their environmental credentials or risk being axed from their roster. In October, Procter and Gamble announced a sales targ...
7th Jan 2008
Consumers call companies on false green claims
Last year there was a big rise in the number of people reporting false green claims to the Advertising Standards Authority reports Marketing magazine. Certainly consumers are ...
30th Oct 2007
Procter and government announce new targets
Two significant announcements today - one from a brand owner and the other from government. Taken separately they are both important stories, but taken together they mark a hu...
28th Oct 2007
GAP accused of child labour
GAP, the clothing retailer and member of Red initiative, was today accused of using child labour in the production of its clothing in India. Despite being rated as one of the ...
Why do energy companies need to make such huge profits - what do they do with this money?
I would like to see less use of packaging materials. Should manufacturers and importers be responsible for the cost of recycling?