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Improve your ethical reputation
Get expert advice on how to improve your ethical reputation using qualitative research insights.
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The latest ERI reports consumer perceptions of how companies treat the environment, employees, suppliers, customers and consumer data.
The ERI shows the ethical issues that concern consumers most, the communications channels they trust, and how this affects purchasing decisions.
ERI chosen for Harvard Business Review's Breakthrough Ideas list for 2007
ERI in the press
Visit our Press Section to read more or download the latest press releases
News stories:
- Data Academy: Time you heard of... Customer advocacy
- SMEs have an 'enormous' part of play in making UK offices greener
- IBM Plans Water Research Center
- New Report Finds Growing Interest In Green Investing
- Banking Giants Develop 'The Carbon Principles'
- HP Recycles 250 Million Pounds of Products
- Toyota Plants Trees
- Carbon Disclosure Project Asks 3000 Companies for Eco-Info
- London’s Low Emission Zone Up And Running
- Can Shopping Habits Change The World?
What consumers are saying:
I think ethically produced products should become the norm rather than the specials - there would be no problem then
Female, Executive, 25-34, East Anglia
Availability is far more of an issue than cost, and there is always the problem of products being marketed as ethical which in fact are not. How can the consumer be certain that the products are ethical?
Male, 25-34, South East