Qualitative research

Of course, ethical reputation isn’t just about numbers. Qualitative research can reveal the reasons behind perceptions, allowing us to explore what consumers think and why.

We conduct qualitative research and deliver recommendations to build business. The research approaches used include:

• Focus groups
• In-home depth interviewing
• Accompanied shops
• Ethnography

We can create and run international qualitative research projects for our clients, which, combined with the unique insights gained from the ERI, offer the best answers on how to change consumers’ behaviour.

Call us to discuss your requirements now: 0208 743 0864 or email: info@ethicalreputationindex.com